Brand Development

We will help you develop, manage and communicate your brand identity. A strong brand representing your company values will make you stand out and confirm your business credibility. Our branding strategy integrates multiple components, including a definition of your company's position and core principles, customer interactions and employee communications; as well as corporate philosophy and advertising, marketing and design solutions.

Our team understands that branding is not a supplement to marketing and advertising, but the foundation of all your marketing efforts.Brand awareness can be applied to a product, person, service or company, and we are here to help you become "top-of-mind" among your targeted audience. Success requires a relevant and compelling brand platform.

ID Consulting Group develops brand strategies that separate our clients from the competition, and advance them to a leadership position in their market space. Our internal and external branding services include:

  • Corporate Identity
    Vision, naming, logos, taglines, stationary, signage
  • Brand Architecture
    Coordination of brand attributes via various communication pathways, including printed material and online
  • Positioning
    Development of brand awareness valued by the target audience
  • Programs & Management
    Management of internal and external customer experience, brand communications